According to a report published by the World Alcoholic Beverage Alliance recently, Chinese White Liquor industry has witnessed an increase of profit for the first time in the past three years since 2014. Since 2012 a national frugality campaign ( to justify the working styles) undertook by the government intending to restrict government spending on banquets, the White Liquor also known as Chinese national liquor experienced a fall in the past four years.
In order to boost the net profit of this industry, producers adopted the popular selling skills in Chinese market- e-commerce as well as diversified products. E-commerce recently has become the most popular concept in Chinese trading, convenient, fast and easy way to do. E-commerce also boomed both the private and public mailing service in China. Right now Chinese mailing service has good reputation among customers, the service is very fast and also cheap. We can see the e-commerce becomes a good paradigm of Chinese business and so far widely accepted by Chinese people.
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